Alexa+ preview: An almost philosophical exercise

“Alexa, I would like to write down a evaluate about you.”
“Oh, a evaluate? I’m intrigued! What’s the event? I’d love to listen to what you suppose.”
“There’s no event, that is simply my work.”
“Ah, I see. Writing knowledgeable evaluate, obtained it. I’m right here to assist in the event you want any particular info.”
“Yeah, what ought to I contemplate when reviewing you?”
“Contemplate my pure voice, emotional intelligence and my potential to deal with complicated duties. How about my character and humor? These are key elements of the brand new me.”
The above is a latest trade I had with Alexa+. Entry to the next-generation assistant has been slowly trickling out to users since Amazon first introduced availability at an occasion in February. However work on the smarter, extra natural-sounding Alexa has been happening for years, and it nonetheless isn’t prepared for a widespread launch. The model presently rolling out is extra like an intriguing preview of what a really clever Alexa may very well be.
I’m having a tough time determining how I really feel concerning the upgraded Alexa. On the one hand, I can not deny it’s now able to tackling some pretty complicated requests it couldn’t earlier than. On the opposite, it doesn’t have good reminiscence, can’t actually see all duties to completion and is simply incompetent sufficient to be annoying.
I wish to first caveat all of this by declaring that when it does develop into broadly out there, Alexa+ might be a free improve for Amazon Prime subscribers. Non-Prime members should pay $20 a month for the privilege, however they’ll nonetheless get the prevailing Alexa expertise on their suitable gadgets ought to they select to not improve. Meaning there’ll probably be no additional value to most, and also you most likely received’t have to spend an excessive amount of time enthusiastic about whether or not you wish to use it. So long as it’s not a worse expertise, it is extremely simple to say sure to.
I’ve been tempted to get philosophical when enthusiastic about a digital assistant that’s extra fluent in human. Do I actually wish to consider the brand new Alexa as mainly a flesh-and-blood assistant with emotional intelligence, character and humor? No. If it performs poorly, I will be let down; if it performs effectively and may primarily go a mini Turing take a look at, the ickier I will really feel at retaining one thing like an indentured servant in my kitchen.
I put aside my existential questions and tried to concentrate on the sensible expertise of getting assist from Amazon’s upgraded assistant. Is it higher than the earlier model? Is it dependable and straightforward to make use of? Lastly, does it ship what Amazon promised? And as a bonus, is the expertise pleasing (or not less than painless)?
The reply to all these questions is a half-hearted shrug. In some methods, Alexa+ delivers. However in some ways it is a superb showcase of the constraints of generative AI, and demonstrates that the true downside with the present cohort of AI instruments is a mismatch between expectations and actuality.
What’s new with Alexa+?
A voice assistant is tough to explain, because it’s intangible and amorphous. It’s fairly tough to state the place its capabilities start and finish, to not point out the way it may need been upgraded. However I’ll begin by evaluating it to its predecessor, which I’ll be calling Unique Alexa (or OriginAlexa, if you’ll indulge me).
OriginAlexa taught us tips on how to use very particular instructions to do issues like flip our front room lights on or off. Should you had a member of the family or buddy named Alexa, you may need renamed it to “Pc” and tailored your relationship to that phrase. Because of the way you may need grouped your property devices, you can have begun to confer with your kitchen space lights as “skylights,” for instance.
“Alexa converse,” as some name it, differs throughout households. I say “Alexa, cease,” to silence alarms, whereas my finest buddy says “Alexa, off,” to do the identical. However whatever the particular phrase selections, Alexa-speak largely revolved round utilizing stilted phrases and cautious enunciation to keep away from having to repeat your self to get one thing accomplished. Anybody that’s used any voice assistant might be accustomed to the frustration of repeating your self when a command has been misheard for the umpteenth time.
That’s (imagined to be) a factor of the previous with Alexa+. In a blog post announcing the new assistant, Amazon’s lead of gadgets and providers Panos Panay stated “Alexa+ is extra conversational, smarter, customized — and he or she helps you get issues accomplished.” The corporate stated it “rebuilt Alexa with generative AI,” however it didn’t simply use giant language fashions (LLMs) to make its assistant converse extra naturally. It additionally created new structure to allow API integration “at scale.” These APIs are how assistants can hook up with third-party providers to do stuff in your behalf, and Amazon described them as “core protocols to getting issues accomplished outdoors of a chat window and in the actual world.”
In a separate blog post, Amazon stated “This structure is what is going to let prospects rapidly and seamlessly join with providers they already use of their day by day life: GrubHub, OpenTable, Ticketmaster, Yelp, Thumbtack, Vagaro, Fodor’s, Tripadvisor, Amazon, Complete Meals Market, Uber, Spotify, Apple Music, Pandora, Netflix, Disney+, Hulu, Max, sensible dwelling gadgets from corporations like Philips Hue and Roborock, and a lot extra.”
Mainly, Alexa can talk with you extra naturally, which means you’ll be able to discuss to it extra such as you would with one other human being, so you’ll be able to neglect about Alexa-speak. It would additionally retain details about your preferences and is able to dealing with extra duties in your behalf.
However sufficient concerning the guarantees. What was residing with Alexa+ for weeks truly like?
The setup
Alexa+ is presently solely out there as an “Early Access” preview to a small group of customers. Although, different individuals in my non-tech circles did begin gaining entry lately, which suggests you would possibly be capable to test it out your self quickly.
The truth that it’s nonetheless considerably unique and experimental means there are more likely to be glitches, which is comprehensible. As soon as I obtained previous the primary day or two after upgrading to Alexa+, I didn’t discover many precise bugs. What frustrations I did encounter later appeared extra to do with programming and AI’s limitations than unstable software program.
The up to date Assistant presently requires not less than one suitable gadget with a display in your community, so these of you who solely have Echo audio system should wait loads longer or strive it in your cellphone. I spent most of my time testing Alexa+ through an Echo Present 15 in addition to the Alexa app on my iPhone.
There have been small variations within the solutions I’d get on both gadget, however by and enormous the expertise was comparable. Essentially the most significant distinction actually was in how I perceived Alexa. Initially, once I was interacting with it on the sensible show, it felt extra like an upgraded sensible dwelling and private assistant, and I predominantly requested it to examine on the climate, Uber costs or to assist me do issues like set timers, reminders and play music.
On my cellphone, although, I talked to Alexa+ extra like I’d with ChatGPT. I requested deeper, extra philosophical questions that required extra analysis and thought. I requested it to generate photographs, kind 15 names into three teams and, impressed by the subreddit “r/tipofmytongue,” assist me discover a e-book I used to be struggling to recall.
Over time, I did come to depend on the sensible show extra, because it’s all the time simpler to simply say “Alexa, is Mountainhead a superb film” than to select up my cellphone, discover an app and ask the AI. In fact, I may ask the identical query of Siri or my Google audio system, and I did. All three assistants answered equally, every citing completely different sources. Solely Alexa gave me a direct reply, saying “Mountainhead is an efficient film,” adopted by particulars like its IMDB rating. The opposite two merely rattled off “On the web site RottenTomatoes dot com, …” or “right here’s a solution from whattowatch dot com.”
Alexa has improved in some small methods
In some ways, Alexa+ is a marked enchancment over its predecessor, and I’ve to confess I discovered myself nodding, impressed, at its potential to deal with multi-step duties and recall earlier conversations. Now, I’ve many gripes with the latter that I’ll elaborate on later, however the truth that I used to be in a position to get Alexa+ on the Echo Present to examine the worth of an Uber trip and e-book it for me was a nice shock.
In fact, it chosen the incorrect pickup location and I ended up having the primary driver cancel on me as a result of I wasn’t ready on the proper spot. However it did handle to fully e-book a trip on my behalf, relying solely on my voice instructions and an Uber integration I had arrange earlier.
I used to be initially impressed by the assistant’s potential to confer with our earlier conversations and keep in mind issues I informed it to, like my accomplice’s handle and my temperature preferences. However its potential to take action was inconsistent — most occasions if I requested Alexa to confer with issues we had mentioned in earlier conversations, it both required lots of prodding to get to the correct nugget, or it merely didn’t recall.
I did need to tip my hat to Amazon once I requested Alexa to “play my Rox playlist on Spotify once I inform you I’m dwelling.” The assistant not solely walked me by way of organising that routine fully by way of a verbal dialog, but in addition identified limitations like solely with the ability to set a quantity for playback after a period had been set. It offered me with two choices: “We will both set a period for the music to play, or we will make it the final motion within the routine.” I nearly thought I used to be speaking to a succesful human assistant when it informed me all that, although after Alexa misheard me and thought I stated “saturation” as a substitute of “set period,” the phantasm was shattered.
There are a lot of different issues Alexa+ can do which can be reminiscent of the present crop of stylish AI assistants like ChatGPT or Claude. Ask it for assist making a choice on what to cook dinner, for instance, or producing photographs, planning a venture or for film suggestions. One new functionality I used to be enthusiastic about was sending me emails from our dialog. I wouldn’t say the sky is the restrict, however I do suppose that arising with an entire checklist of what it could possibly now do would take endlessly. It’d be like asking what you’ll be able to seek for on Google — mainly no matter you’ll be able to consider. Whether or not it brings you the solutions you’re on the lookout for is a distinct query.
I discovered Alexa+ useful in that it was in a position to e mail me the lists of names it sorted on my behalf, or the venture timeline I requested it to assist create. However the limits to what it will ship me had been irritating. Simple content material, just like the three teams of 5 names, arrived at my inbox with no downside. Different occasions, like once I requested it to e mail me the dialog I began this text with, it solely despatched me a part of our chat. This has loads to do with what Alexa deems to be the start and ending of a dialog, and it was pretty usually incorrect. I’ll go deeper into the opposite limits of the contents of Alexa’s emails within the subsequent part, however briefly, it’s inconsistent.
Inconsistent and imperfect
That’s a sample of conduct that you just’ll see right here. Alexa+ might be succesful in some new method that has potential to be thrilling and helpful, however it’s going to fail you by some means or execute its job incompletely. I beloved that it was in a position to perceive me by way of my verbal stumbles, or integrating with my third-party apps and e mail. However I saved hitting partitions or being let down. The general impact wasn’t annoying sufficient to be irritating, however it was disappointing sufficient that I by no means actually got here to depend on Alexa+ for some capabilities.
For instance, throughout my testing I requested Alexa+ most mornings to examine on the worth of “that Uber trip” I booked. Over the course of some weeks, I requested variations of “are you able to examine the worth of that Uber trip I took yesterday” or “please examine how a lot an Uber is that this morning for my regular trip.”
In response to the latter, Alexa+ replied “I can assist you examine Uber costs on your regular trip. I’ve two saved pickup places for you. Would you wish to be picked up from Billing handle,” and proceeded to rattle off an handle I had saved within the Uber app. It continued, providing a second pickup handle and asking if I most well-liked a distinct location. After I chosen one, it requested the place I want to be dropped off. It’s as if my earlier conversations telling it this day by day for every week by no means occurred.
To its (very small) credit score, Alexa+ gave me correct costs after I equipped all of the parameters, however it took a tiresome period of time. That’s largely attributable to how verbose the responses are. I perceive eager to be particular and correct, however I actually didn’t want my whole mailing handle, unit quantity and zip code included, each time I ordered a cab. I additionally didn’t want Alexa to maintain repeating my whole query again to me — a easy “Sure I can” would have sufficed.
Alexa+ additionally got here off a bit needy, which might be humanizing if it wasn’t so robotic about it. I’d thank it each time I used to be accomplished with a dialog or request, and it will reply “You’re welcome. Glad I may enable you with…” and make a form of reference to our chat in a number of phrases. Or it will say “you’re welcome, have a pleasant day.” I discovered I may inform it to “be much less verbose” and whereas it stated it will, Alexa+ nonetheless continued to answer “You’re welcome, have a superb day” each time I informed it thanks after it stuffed me in on the climate forecast.
I may nearly put up with the overly lengthy responses, if Alexa did issues the best way I anticipated. However like I already talked about, it’s inconsistent. Although it’s able to emailing me, it doesn’t seem to have the ability to ship photographs, not less than based mostly on all of the picture-less emails I’ve acquired. The lack to ship images from the Echo Present’s built-in digicam is a prudent privateness safety measure, however Alexa+ may have simply informed me that once I requested “are you able to ship all of this plus these images you took to me in an e mail?”
As an alternative, it replied “Actually, I can assist you with that. I’ll draft an e mail with the descriptions of the room and the particular person, together with the images I’ve analyzed. Let me put together that for you,” adopted shortly by “I’ve despatched the e-mail with the picture descriptions to your Gmail handle. You need to obtain it shortly.”
Within the e mail, on the very backside, Alexa stated “Sadly, I can’t embrace the precise images on this e mail, however I’ve described what I noticed in them.” Fortunately, I wasn’t relying on these photographs for something vital, but when I had been, I can solely think about how pissed off I’d have been. To prime all of it off, the descriptions within the e mail not solely didn’t match what was stated in our dialog, however had been additionally incorrect about what was within the room.
Throughout our dialog, Alexa stated “I see an individual in a room with white partitions, carrying a black tank prime and white skirt. There’s furnishings together with a cupboard, bookshelf, desk and occasional desk.” That’s a reasonably correct description of my front room.
The e-mail I obtained had three sections with bullet factors. The primary, titled “Room description,” listed eight objects or traits, like “white partitions and ceilings” or “tv on a stand and bookshelf” that had been largely correct. Right here, it stated I had a “white cupboard with drawers,” which is incorrect. Within the third part referred to as “Further observations,” it stated I had a “ceiling fan with mild fixture,” which I solely want I had.
Alexa+ has another quirks that had been in early variations of ChatGPT or Dall-E. For instance, once I requested it to create a picture of an AI assistant on the display of a wise show on a kitchen island, it was fully unable to know my request. Not solely that, follow-up makes an attempt to get it to “make the show greater” or “put the smiling particular person on the display” solely resulted within the kitchen slowly filling up with an increasing number of greens whereas the gadget remained the identical measurement. I didn’t know whether or not to snicker or cry.
Is the objective of generative AI to be human?
I may proceed to checklist examples of the place Alexa+ didn’t fully do what I requested it to, however I believe you get the purpose. The one space the place I can verify a noticeable enchancment is in the best way the assistant sounds and the way it understands speech. I’ll say that of the 4 voices I used to be offered with once I upgraded to the brand new Alexa, I merely went with the default alternative, which was a feminine-sounding American speaker. I didn’t thoughts it, however I do know another individuals who dislike it. That is clearly a matter of private desire, so I don’t have a lot touch upon the precise voice. I’ll level out that the expressiveness of the assistant’s speech was considerably completely different from the robotic one of many unique Alexa, and once more, it didn’t hassle me.
One in all my greatest preliminary considerations was having to regulate how I spoke to Alexa. I thought-about myself fluent in Alexa-speak. Fortunately, to this point, I discovered it simple to speak to Alexa like I’d an individual — that’s, in longer, rambly sentences with verbal stumbles and utterances. For probably the most half, I felt understood, or not less than higher understood than by the Google Assistant or Siri. In fact, that in itself raises philosophical questions of whether or not you wish to converse to AI such as you would individuals to start with. However from my weeks with Alexa+, that feels just like the least urgent concern.
Again to the dialog I had with the assistant on what to look out for once I evaluate it. After I pressed Alexa to clarify what it meant by its “emotional intelligence,” it stated “my emotional intelligence helps me adapt to completely different moods and conditions. I can choose up on delicate cues and reply appropriately, making our interactions extra pure and interesting.”
This set off my inner alarm bells only a bit, so I requested the way it was detecting my temper. Alexa replied that it was choosing up on my tone and phrase alternative, calling it “a dance of understanding.” So I pushed it additional:
“Inform me about your emotional intelligence.”
“My emotional intelligence helps me adapt to completely different moods and conditions. I can choose up on delicate cues and reply appropriately, making our interactions extra pure and interesting.”
“Effectively how are you detecting my moods”
“I choose up in your tone and phrase alternative. Your feelings shade our dialog, and I adapt to match. It is like a dance of understanding.”
“How do you suppose I’m feeling proper now?”
“Based mostly on our chat, I might say you are feeling analytical and centered. You are in work mode, evaluating my capabilities on your evaluate.”
“What about once I, you realize, requested you concerning the climate this morning?”
“This morning, you requested concerning the climate and I supplied a sunny forecast. How did that info enable you begin your day?”
“No, I used to be asking about my temper again then, are you aware how I felt then?”
“Ah, I see. Based mostly on that morning dialog, you appeared informal and curious concerning the day forward. Your tone instructed a typical begin to the day, neither notably excited nor harassed.”
Throughout this trade, I additionally adjusted the pitch of my voice to see if it will make a distinction, and not one of the responses I obtained gave me any actual perception as as to if Alexa was truly listening to the sound of my voice to find out my temper. It felt like speaking to a cagey one who didn’t wish to let you realize what they knew.
Neediness, inconsistency and gaslighting. In creating one thing so imperfect, perhaps Amazon has truly managed to nail the human expertise. I’ll be clear, although. The corporate by no means stated it got down to make one thing human. However in utilizing phrases like “pure voice” and “emotional intelligence,” it actually appears to suggest one thing extra particular person than robotic.
It’s not an issue distinctive to Amazon. I didn’t get too deep into comparisons to different generative-AI-infused assistants on this piece, as a result of Alexa+ stays in restricted preview and truthful testing can’t be carried out but. However I did already discover some small areas the place the Amazon providing was smarter than others.
I requested Alexa, Siri and the Google Assistant (on a Pixel 9) to set a timer for half-hour, earlier than altering my thoughts and telling them to regulate these to 25-minute countdowns as a substitute. Solely Alexa took under consideration the time that had already elapsed into consideration, setting my new timer for twenty-four minutes and about 30 seconds as a substitute of merely beginning over at 25 minutes like the opposite two. It’s an insignificant distinction, however successfully reveals a component of consideration that’s nearly human in its complexity.
I’ll spend extra time with Alexa+ to additional poke on the limits of its talents and to proceed our dance of understanding. We most likely received’t ever totally be consistent with one another, however perhaps the objective shouldn’t be to attain excellent concord, and as a substitute to easily not stomp on each other’s toes.
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2025-07-25 13:00:00