Chinese OTA Tongcheng Travel invests in ocean park operator Dalian Sunasia

On July 28, Dalian Sunasia introduced that the Shanghai Tongcheng Enterecy Administration, a subsidiary of Tongcheng Journey, will take part in a particular place of about 956 million yuan (about 133 million US {dollars}). Upon completion, you’ll get a 23.08 % share of shares and get 30.88 % of the voting rights by way of the agent’s preparations, making it the dominant shareholder.

This oblique acquisition of Tongcheng Journey to regulate the corporate listed in the one marine park within the A-SHARE market, which is more likely to attain seven years of company governance disturbances.

Lately, Dalian Sansa has been drowned on a lifeless finish governance and lengthy monetary losses, with cumulative losses exceeding 400 million yuan (about 55.73 million US {dollars}) from 2021 to 2024. The unified choice -making construction may help simplify governance, whereas new financing might scale back debt burdens and cancel the insurance coverage of unexploited property. Tongcheng’s strengths into site visitors and on-line advertising and marketing are additionally anticipated to pump new momentum within the firm’s development.

Analysts imagine that, due to the worth of the uncommon and the mounted IP origins, Dalian Sunasia has the power to type a twin panorama with Chimelong- “Sunasia within the north, and Chimelong within the south”-under the assist of Tongcheng. Though the bold “Beluga Plan” stopped on account of financing restrictions, its IPS similar to “Studying Penguins” and “Boba Band” has already been developed as a foundation for the event of the model. Tongcheng’s introduction is seen as a vital step to speed up IP advertising and marketing and rebuild an built-in mannequin of gardens, motels and direct leisure.

Because the park market in China recovered, Dalian Sonazia intensifies efforts in growing motels and content material promotions. In 2024, it launched the primary resort in northeastern China. Profit from the Tongcong assets by way of the ELONG Resort Tech, digital advertising and marketing and content material manufacturing platform, Sunasia is making ready to develop in IP liquefy, consumer expertise and non -ticket income flows. The brand new Northern Marine legend-penguin birds and seals-can be revealed with the momentum that he strikes on-line.

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