Experience The Magic Of Travel With Samsonite’s New Ad

Samsonite, the world’s largest journey baggage firm, unveiled the brand new chapter of “It’s not only a bag, it is Samsonite”. This time, the actor and director of the star -winning, John Tortoro, an actual man, an expert man, and tales as engaged on a gaggle or journey. The marketing campaign was filmed on the dynamic background of New York Metropolis, and it’s characterised by weapons in its component – whether or not in its pure and pulse rhythm, which celebrates the town that clarified it and types it to what it’s in the present day.

It was filmed in numerous basic New York scenes, together with the legendary Grand Central station, crowded taxi parking, and an influential scene within the higher east elevator. TURTURRO’s efficiency as a person whereas shifting throughout the town’s streets in New York, which makes there greater than your baggage extra than simply carrying issues – it’s a reflection for you: narrate – and its content material – about your character, your world: your story.

“Work with John Tortoro within the streets of New York Metropolis is about celebrating the immortal icons – Samsunite, John, and the town that by no means sleeps,” stated Nicole Adriana, the Samsonite model Advertising and marketing Director, stated. “We quickly made some road manufacturing and seized the character and integrity of each John and Samsunite. This marketing campaign celebrates heritage, to remind shoppers all around the world as” not only a bag, it is Samsonite. “

Pure conjugation: John Tortoro and Samsunite

Thirty -five years later, it’s higher to guide the Samsonite marketing campaign to the subsequent degree of John Turturo, an actor who has a busy file of convincing performances on films and tv? His 40 -year -old profession displays tales, handcrafted high quality of the Samsunite bag.

Tortoro, who has lengthy made New York Metropolis his dwelling and office, “embodies the basic and up to date kind of people represented by a model like Samsonite”. Because the promoting marketing campaign, some issues – the good actors, and now nice baggage – are improved solely with time and expertise. The narration of an extended -term story doesn’t surrender fashion or high quality, or the well being of Tortoro and its everlasting attractiveness, with the essential values of the model: originality, innovation, power, and high quality.

“Like Samsonite, he’s Khaled, however he’s a contemporary, and direct with out making an attempt.” “He is aware of that each half requires one thing completely different, simply as each journey does.”

Coronary heart of the marketing campaign: journey, inheritance and craftsmanship

The Samsonite marketing campaign “It’s not only a bag, it’s one other advertising and marketing marketing campaign; it’s a celebration of the way in which to journey our identities. The newest industrial announcement of the model is a love speech for the artwork of the way in which we put on our tales – whether or not they wander by way of each area in New York Metropolis or on a visit all over the world.

The corporate is obligated not solely the advantage of its items, however the emotional relationship now we have with the weather that we journey with. Baggage, particularly the bags of Samsunite, is greater than only a technique of transportation; The start of our journey, one thing carried, impressed, and proud. Like John Turturo to get a brand new textual content in a task, Samsonite receives a brand new journey with its common anticipated efficiency.

“We’re making an improve merchandise for every expertise,” stated Sharp. “After we see our merchandise utilized in such a distinguished context, they’re proudly stuffed with us.”

TURTURRO’s confidence in Samsonite, proven within the marketing campaign, displays the idea that journey tools isn’t solely in regards to the job. It’s an expression of how you can change journey to us, dependence and class.

Have a good time the spirit of New York

The choice to shoot the marketing campaign in New York Metropolis is of different significance. Town is a melting crucible of cultures, aspirations and adventures – a mirrored image of the journey. It’s a metropolis that’s nonetheless standing – identical to vacationers with Samsunite luggage. The legendary landmarks in New York and its city rhythm play a basic position within the marketing campaign of the marketing campaign, together with the character of the town within the metropolis that’s the lives of individuals on this metropolis.

This marketing campaign is extra than simply promoting a product, it’s the embodiment of New York and trendy traveler. “The enduring pictures of the Tortoro, which wanders the town streets, and shares his environment and experiences with Samsunite subsequent to him, the spirit of journey, independence and discovery that appeals to everybody.

Look ahead: Samsonite’s steady dedication to innovation

Whereas Samsonite continues to jot down the story of its future alongside the continual growth journey, its cooperation with John Turturo is a tribute to the model’s legacy. Samsonite has positioned a precedent within the trade by mastering and creating baggage, casual luggage, again luggage, journey equipment, electronics carriers now and laptop computer luggage. Whether or not you might be passing by way of the airport or all through the town, Samsonite gives quite a lot of transportation choices to maintain tempo together with your journey wants.

The marketing campaign tells a robust story: Journey is rather more than the transition from level A to level B; It involves the experiences, reminiscences and tales you make alongside the way in which. “Your journeys are just like the career of the legendary Turturo film – it’s all about the appropriate instruments, and with Samsonite, your instruments final.

Each manufacturers, identified for his or her iconic heritage and their backward strategy in design, will work as extra sources of inspiration for vacationers for years to return, not solely served as crafts however as a companion on all upcoming journeys. “

((supplySamsunite, New York Tourism Workplace)