Online giant Temu is under fire in Europe as millions of users face high risk of encountering illegal products on platform

European Union organizers imagine that TEMU doesn’t do sufficient to guard European customers from harmful merchandise and that it could not behave sufficient to alleviate dangers to customers.

“The proof confirmed that there’s a nice hazard to customers within the European Union to counter unlawful merchandise on the platform,” mentioned the European Fee in its preliminary discovery.

He pointed to a mysterious buying train, which was discovered that customers “are prone to discover incompatible merchandise between the supply, resembling kids’s video games and small electronics.”

Timo solely mentioned that he’ll proceed to completely cooperate with the committee.

TEMU may be very fashionable within the European Union regardless of its entry solely to the continent market in 2023, with a median of 93.7 million lively customers monthly within the mass 27 international locations.

The European Union mentioned that TEMU threat evaluation in October 2024 was “inaccurate and depending on public trade info as an alternative of particular particulars about its market.”

TEMU is below investigation as a part of the Mammoths Legislation often known as the Digital Providers Legislation (DSA), which imposes the most important expertise corporations on this planet to make extra effort to guard European customers on-line and one of the best police content material by way of the Web.

TEMU will now be capable of reply to the outcomes of the European Union organizers and defend itself, however there isn’t any time restrict for the time when the investigation could proceed.

Whether it is confirmed that in a breach, the European Union can slap a high quality on TEMU.

DSA fines can rise to 6 % of the corporate’s complete annual rotation around the globe and forcing them to make modifications to handle violations.

The European Union probe was launched in October, and continues to research different suspected violations, together with the usage of habit design options that may hurt the bodily and psychological luxurious of customers and the way TEMU techniques advocate content material and merchandise.

European Union Legislation below assault

DSA is a part of the European Union’s bolstered weapons to cut back giant expertise transgressions, with harder bases of the world’s largest platforms.

It was criticized by the American administration throughout the period of President Donald Trump.

The Republican Judicial Committee within the US Home of Representatives, DSA, described in an enormous report as a “overseas management risk” on Friday.

President Donald Trump met the ally of Jim Jordan, Chairman of the Committee, Head of Sovereignty of Expertise within the European Union, Henna Verconine, Brussels, as a part of a delegation of the 2 events on Monday.

“We now have had a constructive dialogue on methods to promote digital innovation, synthetic intelligence and manage this space intelligently,” she mentioned at X after the assembly.

Different investigations are presently in DSA in Chinese language retail on-line Aliexpress, Fb, Instagram, X, in addition to Tiktok.

The European Union additionally desires to get rid of low cost packages flowing to the mass yearly, with a proposal to debate the dialogue to acquire flat charges from Euro per piece.

Final yr, 4.6 billion of those European Union packages – greater than 145 per second – entered 91 % in China. The European Union expects to extend the numbers.