Viktor Orban’s playbook is admired abroad but weakening at home


BBC Budapest Correspondent

Hungarians have a preferred saying: “Visszanyal a fagyi”. Translation: “The ice-cream licks again.” In different phrases, be careful, as a result of what you take pleasure in devouring, would possibly take pleasure in devouring you.
Hungarian Prime Minister Viktor Orban has assiduously attacked a liberal world view for no less than 20 years, remodeling the nation into what he has variously known as an “intolerant democracy” and nation of “Christian liberty”.
In the meantime he has drawn admirers all over the world, together with US Deputy President JD Vance and Georgian Prime Minister Irakli Kobakhidze. US President Donald Trump has known as Orban “sensible” and “a troublesome particular person”.
“Probably the most revered males, they name him a powerful man,” Trump mentioned in September 2024.
Forward of the following Hungarian election in April 2026, the LGBTQ neighborhood look like amongst Orban’s targets – his Fidesz occasion rubber stamped a brand new regulation that sought to ban Delight from going forward. And but between 100,000 and 200,000 individuals turned out final month – up from simply 35,000 final 12 months.
However watching large crowds march via Budapest to have a good time homosexual pleasure, free speech and the proper to assemble – all in defiance of the ban – many marvel: might the liberal worldview chew again?

And in some methods, that in itself is the flawed query. Orban’s energy is certainly now beneath risk, however not in the best way – or from the individuals – one would possibly anticipate.
As the true problem comes not from the liberal left, however the centre proper.
A shock challenger from Orban’s personal circle
Peter Magyar, a 44-year-old previously of Orban’s personal circle, appeared as a shock challenger in February 2024.
This adopted a scandal involving a choice to pardon a person convicted of overlaying up baby sexual abuse that led to President Katalin Novak resigning on stay tv. Justice Minister Judit Varga (Magyar’s ex-wife) additionally resigned – and the scandal dealt a blow to Orban’s declare to face for conventional household values.
Magyar gave a protracted interview to Partizan, the flagship opposition YouTube channel, blasting what he known as the nepotism and corruption of the governing occasion.

Robert Puzser, an opposition activist who heads a brand new, non-party initiative known as Residents Resistance, says that Magyar is treading fastidiously, amid Fidesz officers and sure quarters of the media attempting to painting him as a liberal or leftist.
Magyar, he argues, is attempting to keep away from alienating his conservative base within the countryside, which till just lately was Orban’s undisputed heartland. And he has created his personal highly effective narrative – of a Hungary that’s collapsing.
Most nationwide polls put Tisza, Hungary’s foremost opposition occasion led by Magyar, between 9% and 18% forward of Orban’s occasion. Just one, the pro-government thinktank Viewpoint Institute, nonetheless places Fidesz narrowly forward.
The parlous state of state hospitals, state colleges, and state railways are all getting used in opposition to Orban by Magyar and his occasion. Now, Orban’s long-established playbook, so admired overseas, is beginning to fail at dwelling – and it leaves Hungary nearer than ever to ousting a person who has dominated it for the previous 15 years.
Orban’s tried-and-tested technique
Orban has been in energy for 19 of the 35 years because the fall of Communism in 1990, making him some of the skilled leaders within the EU. Within the early Nineties, Fidesz broke away from its liberal roots, and Orban instilled a brand new conservative, nationalist, right-wing id.
In 2015, as scores of individuals travelled to Europe asking for asylum, Orban referred to them as a part of “a migratory motion composed of financial migrants, refugees and likewise overseas fighters”. He has opposed navy assist for Ukraine because the full-scale Russian invasion in February 2022, and likewise opposes Ukraine’s bid for EU membership.
A cornerstone of Orban’s playbook has been his capacity to determine what his voters worry: this was true of every of his landslide victories, in 2010, 2014, 2018, and 2022.

A public opinion survey by the Publicus company carried out from 23-25 June discovered 45% of individuals had been in favour of the Delight march in Budapest and 48% had been in opposition to. Simply 8% of Fidesz voters accepted, nevertheless, so it was a flag to rally his personal camp behind.
For the reason that march, Fidesz supporters have shared some provocative photos from Budapest Delight, together with nudity and the story of a person arrested by police for masturbating in public.
After the occasion, folks singer Marianna Majorosi, whose music was carried out throughout a drag queen present on the Delight occasion, mentioned, “it deeply upsets me that as a performer I’ve no proper to forestall somebody from doing this to my voice”. Orban expressed his assist for her on Fb.
In 2022, the federal government organised a referendum on baby safety to coincide with the final election. The questions included: “Do you assist permitting youngsters in public colleges to take part in sexual orientation courses with out parental consent?” And, “do you assist the promotion of gender reassignment for minors?”
A complete of three.7 million Hungarians took half, with the overwhelming majority voting, “No”. Authorities officers have since cited that referendum consequence as proof that Hungarians oppose what Delight stands for.
The winner takes all
One other key to Orban’s playbook is that the winner takes all. Orban misplaced energy in 2002 then returned to workplace in 2010, and in a brand new electoral regulation of 2011 he shrank Parliament from 386 seats to 199 and abolished the second spherical of elections, successfully channelling votes to the strongest occasion.
Whereas the fractious opposition events fought for the crumbs, Fidesz took the cake. They took 45% of the vote in 2014, which translated to 67% of seats in Parliament. The previous system of proportional illustration was changed by one thing nearer to the first-past-the-post system, as used within the UK.
He has additionally appointed Fidesz-friendly judges to the Constitutional and Supreme Courtroom.

In 2014 he mentioned that the “intolerant state” he was developing “doesn’t reject the basic ideas of liberalism comparable to freedom… however it doesn’t make this ideology the central component of state organisation”.
Orban continues to be struggling to search out the proper identify for his invention. András Lánczi, a thinker extensively thought of a powerful affect on the prime minister, calls it “political realism… Concepts based mostly on expertise somewhat than the utopias and moralising that leftists like a lot”.
How he gained over world leaders
Orban guidelines by bullet-points, easy messages culled from unpublished opinion surveys commissioned by his authorities to search out out what’s worrying the general public. Professional-government media, social media, and nationwide billboards then act as an echo chamber for these messages.
Some leaders abroad seem to admire his strategy, whereas many MAGA Republicans love Orban for confronting “woke” tradition.

The Slovak and Georgian prime ministers are additionally seemingly agency admirers, as are Alice Weidel (Different for Germany), Geert Wilders (Dutch Celebration for Freedom), and Herbert Kickl (Austrian Freedom Celebration).
Orban has instilled in his countryfolk “a brand new self-confidence”, Mr Lánczi suggests, after centuries of overseas rule. “This nation has turn out to be stronger, and we wish to imagine that we aren’t inferior to another nations.”
However simply as he reaches the peak of his fame overseas, the carpet is outwardly being tugged from beneath his toes at dwelling.
Are cracks beginning to seem?
Peter Magyar has toured the nation virtually constantly, attacking the federal government for circumstances in hospitals, a failing rail community and public service wages which can be among the many lowest in Europe.
He attracts massive crowds, and his visits to hospitals, colleges or care properties are broadcast stay on Fb, with many attracting tens of 1000’s of views.
“We’ll re-build this nation collectively, brick by brick,” Magyar repeats. “Brick by brick!” chant the crowds, in unison.
Fidesz publicists have dismissed him as a hole “messiah”, or a traitor from their very own ranks. However Magyar has given the general public an alternate imaginative and prescient of repairing the homeland.
Orban has himself began to make some errors, like backing the ultra-nationalist candidate George Simion within the current Romanian presidential election, regardless of a protracted historical past of anti-Hungarian remarks. He thought of him to be a helpful ally within the European Parliament the place he shares Orban’s message that “Christian Europe” is beneath risk. However Simion was the shock loser of the second spherical of that election.
Orban’s failure to cease Delight, after he promised his supporters it will not happen, additionally suggests some weakening of his energy.

However maybe most severely, the Hungarian economic system, closely depending on the German market, particularly German vehicles manufactured in Hungary, is stagnating. Orban can not ship an improved way of life.
Even András Lánczi, who believes Orban will win the following election, says: “Unavoidably, there are such a lot of conflicts throughout such a very long time [in power]”, conflicts that “erode belief, erode respect, erode a number of constructive issues that unite that political neighborhood.”
Battle for the soul of Hungary
Defeat for Orban, who has dominated Hungary for the previous 15 years, could be monumental.
“Orban is ready to mobilise his core voters, which is about two million individuals, however it’s not sufficient to win the elections,” says Zoltan Kiszelly, a political analyst near Fidesz.
The Tisza occasion now additionally has about two million supporters. Greater than 5 million Hungarians voted within the 2022 election, with a 69% turnout – so the election in April 2026 will doubtless be determined by those that are at the moment undecided.
“We’re on the lookout for coverage points that may entice these 500,000 to at least one million extra voters who’re wanted to outnumber the opposition,” Mr Kiszelly defined.
In 2022, amid the battle in Ukraine, Orban portrayed himself because the “peace” candidate, and claimed the opposition would drag Hungary into battle. It was a profitable tactic in a rustic, usually overrun in its historical past by overseas armies. In 2026, Ukraine might assist Orban win once more, Mr Kiszelly believes.

But if the battle in Ukraine is over by then, Orban “the political realist” will be capable of declare credit score because the Western chief who warned that Ukraine can not defeat the would possibly of Russia. Or, if the battle continues, Fidesz might step up its marketing campaign in opposition to Manfred Weber, chief of the European Individuals’s Celebration (EPP), which helps continued Western navy provides for Ukraine.
“Orban can current himself, as soon as once more, because the dove of peace,” Mr Kiszelly explains.
Orban additionally depicts his good relations with Russian President Vladimir Putin as a assure of low-cost Russian fuel and oil for Hungarian shoppers – consistently beneath risk from EU sanctions in opposition to Russia. (Although Orban has not efficiently blocked any of the 18 packages of EU sanctions in opposition to Russia to this point.)
However his opponents hope that Tisza, and Magyar, can preserve their polling lead. Mr Puzser, the opposition activist, believes Tisza will win “ultimately”.
He describes Hungary as being at a crossroads. “There’s a path resulting in a democratic transition from this semi-authoritarian, semi-constitutional system,” he argues, “and there’s a despotic path resulting in a dictatorship.”
As for Orban, he mentioned in March that there was a wrestle “for the soul of the Western world” – some see subsequent April’s election as a battle for the soul of Hungary.
High picture credit: Anna Moneymaker/ Leon Neal/ Pierre Crom through Getty
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2025-07-13 23:05:00